Posts from August 29th, 2026

How "Testing the Market" Can Undermine a Home Sale
Why Overpricing at Launch Often Reduces, Rather Than Increases, Seller Proceeds

By Tommaso The Realtor

Introduction

A common listing strategy among homeowners is to "test the market", or in simple terms, setting an asking price above current comparable sales in the hope that a buyer will pay more than recent data supports. The intention is understandable. The result is frequently the opposite of what the seller wants.

In a balanced or declining market, initial overpricing does not create upside. It creates delay, weaker positioning, and, in many cases, a lower eventual sale price.

The Competitive Problem Created by Overpricing

Buyers shop comparatively. They ev...

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